As the Social Media Manager for Barstool Buffs, I led content strategy and daily posting across Instagram, X (formerly Twitter), and TikTok. I consistently created original content, leveraged user-generated content (UGC), and built a strong digital community around campus culture and events. Featured above are sample posts that highlight my creative direction, engagement strategy, and tone development. In addition to content creation, I worked directly with Barstool’s national office on marketing campaigns and merchandise promotions, ensuring our local voice aligned with broader brand goals. This role sharpened my ability to think quickly, create relevant content in real time, and manage multi-platform growth.